How to Get More Pest Control Leads in Australia
Demand swings 2.2 times through the year and the auction peaks with it. How Australian pest controllers should…
Pest control growth intelligence
Pest control marketing, measured
What we have learned running search and ad campaigns for Australian pest control operators. What a booked treatment costs to win, which channels carry the seasonal peak, and where budgets quietly leak.
Pest control library
Research, playbooks and field notes
Pest control
Google Ads
How Much Should a Pest Control Company Spend on Advertising?
Australian pest control operators spend $1,500 to $10,000 a month on ads. What that buys, what a lead…
Pest control
Google Ads
Is Google Ads Worth It for Pest Control? (Real Numbers, No BS)
Cost per click, cost per lead and return on ad spend from live Australian pest control accounts, plus…
Built for operators
What we do for pest control businesses
Four things decide whether a pest control company gets called. We work on all four, and we report on each of them separately.
Map pack visibility
Most pest control work is booked from the map, not the blue links. Google Business Profile, service areas and review velocity come first.
Search campaigns that survive summer
Demand spikes when the auction gets expensive. Budgets and bids are set for the peak, not the average.
Treatment-level tracking
Calls and forms tied back to the search that produced them, so spend follows what books jobs rather than what looks busy.
Suburb pages that differ
Written around the actual pest pressure and housing stock in each area. Cloned suburb pages compete with each other and rank for nothing.
Turn insight into action