We are a Google Ads agency built around one rule: every dollar of spend has to answer for a booked job, a qualified call, or a sale. A senior specialist runs your account, tracks it to the conversion, and builds it inside your own Google Ads login, never ours. Each month you see exactly what changed and what it returned.
As a Google Ads agency, we run the whole account, not one campaign in isolation. This page covers our Google Ads management; we are the Google Ads team inside a full-service marketing agency, so paid search sits alongside SEO, Meta and web when your funnel needs it.
Search campaigns catch demand the moment someone is ready to buy. We build tight, themed ad groups, write the responsive search ads, and grow a negative keyword list every week, so your budget only meets searches with real intent. For most accounts we manage, this is where the core of the spend and the leads sit.
For retail and ecommerce, Shopping puts your products in front of buyers with a price and an image before they even click. We structure the Merchant Center feed so your margins set your bids, not Google's defaults, and split campaigns by product profitability rather than lumping the whole catalogue together.
Performance Max runs across Search, Shopping, Display, YouTube and Gmail from a single campaign. We run it with guardrails, not on autopilot: asset groups split by intent, account-level placement and brand exclusions, and regular search-term and placement checks so spend stays where it earns its keep.
Display is used to stay in front of people who already visited your site, not to chase a cheap impression count across the open web. It earns its place on considered purchases, where a buyer needs a few reminders before they are ready to enquire.
For businesses that need to build demand before it shows up in search, video and feed placements on YouTube and Demand Gen put your offer in front of the right audience early. The warm interest is then handed to Search and remarketing to close, rather than left to go cold.
Remarketing brings back the visitors who left without converting, at a fraction of the cost of a new click. We segment by how far someone got, so a person who reached your booking page sees a different, sharper message to a first-time visitor.
A Google Ads account rarely fails loudly. It bleeds slowly, in four predictable places, and most owners only notice once the leads dry up.
Broad match reaches far past your intent, and Google's defaults lean on it. Without a negative keyword list that grows every week, you pay for searches that were never going to buy: job seekers, free hunters, and people after a service you do not even offer.
If the account counts page views or button clicks instead of booked jobs and qualified calls, every decision after that is guesswork dressed as data. Smart Bidding then optimises toward the wrong signal and quietly pushes spend to clicks that never become customers.
Sending an "emergency plumber" click to a generic homepage wastes it. The ad and the page have to make the same promise, name the same service and area, and put an obvious way to call or book in front of a ready buyer.
Left alone, costs per click creep up, Quality Scores slide, and competitors bid into your gaps. Nobody notices until the monthly spend stops returning leads, by which point you have already paid for months of drift.
Most underperforming accounts are not unlucky. They are badly built. A structured account separates spend by intent, so every dollar is traceable to a result rather than lost in an averaged-out report.
Emergency work, planned work, and brand searches never share a budget. Each gets its own campaign, bids and success metric, so a busy emergency line cannot quietly drain the spend meant for your planned work.
One theme per ad group, so the ad always matches the search behind it. A "blocked drain" search meets a blocked-drain ad and a blocked-drain page, not a generic plumbing message that buries the offer.
Exact and phrase carry the proven terms, broad is used only where there is enough conversion data to trust it, and a live negative keyword list keeps reach honest and cuts wasted clicks week after week.
Responsive search ads with multiple headlines and descriptions, tested against each other and cut on evidence, not opinion. Assets and extensions fill the ad out so it takes up more of the results page.
The page makes the same promise as the ad that sent the click, loads fast on a phone, and puts the call button and form exactly where a ready buyer expects to find them.
A call, a form, or a booking, fed back through GA4 and Enhanced Conversions, with phone calls tracked and offline bookings imported, so Smart Bidding learns from real revenue instead of page views.
When the account is built this way, a rise in spend is a decision, not an accident.
We manage Google Ads accounts for service businesses across the country. Four groups below, each with a sample commercial search we target, and each linking to dedicated pages we are building out.
Industry links above are deliberate placeholders. We are building a dedicated page for each.
We review your current account, or your market if you do not have one yet, and show you what we would change and what it is worth. You leave with the findings whether or not you work with us.
Campaigns, conversion tracking and the first negative lists are set up in your own Google Ads account inside the first fortnight, so the foundation is right before any real spend goes through it.
The first two weeks are hands-on and daily. We mine the search terms report, add negatives, test ad copy and adjust bids while the account gathers its first conversion data.
From there it settles into weekly optimisation and a monthly report in plain English: spend, leads, cost per lead, and what we are changing next. One senior specialist owns it and you can reach them.
Account access, a full tracking check, conversion actions confirmed, and the campaign build started.
Campaigns live, the search terms report reviewed daily, negatives added, ad copy tested, and bids settling as data comes in.
What ran, what converted, your real cost per lead, and the priorities we are setting for the month ahead.
Weekly optimisation, scaling what works, cutting what does not, monthly reporting, and a quarterly strategy review.
We run all three, so we have no reason to talk one down. Here is the honest trade-off between them.
| Google Ads | SEO | Meta Ads | |
|---|---|---|---|
| Best for | Catching demand that already exists. Someone is searching for your service right now. | Compounding traffic that does not cost per click. Durable once it ranks. | Creating demand and staying front of mind with the right audience. |
| Less suited for | Building awareness from a cold start, where nobody is searching yet. | When you need leads this week. It builds over months. | High-intent, ready-to-buy searches. People are not searching there. |
| Speed | Leads can come in the first week once tracking is live. | Movement in 90 days, strength over 6 to 12 months. | Reach is immediate, intent is lower than search. |
Anonymised composites from real client accounts, across verticals and cities. We do not name clients, and we do not round the numbers up.
Composite figures from anonymised client accounts. No client is named. For some results Google Ads is one part of an integrated marketing build. Outcomes vary by market, budget, and competition.
Answer six questions about how your account is set up. We will show your score and the three things costing you the most, then book a free audit for the full breakdown.
Book a free audit and a senior specialist will score your account live, then walk you through the three fixes that would move the most spend.
Book your free auditSample scorecard shown. Your real score comes from the audit.
We run the entire account: build, testing, weekly optimisation and reporting. You get the leads and a clear monthly picture. Built for owners who want paid search off their plate and handled by a senior specialist rather than a junior.
We build the account and set the strategy, your in-house marketer runs the day to day with our direction. Built for teams that have the hands but want senior paid-search judgement behind the decisions.
"We came to MarketInc after a generic agency had us spending six thousand a month and barely breaking even. They rebuilt the account around the searches that actually book, emergency and treatment keywords, inside our own login. We are seeing around three new patients a day now, and the reporting is in plain English: what changed and what it returned."
We will review your account, or your market if you are starting fresh, and tell you what we would change and what it is worth. No pressure to sign.
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